Best YouTube Lifestyle Creators · Weekly

As of June 2026, the best youtube lifestyle creators are Emma Chamberlain, Safiya Nygaard and Michelle Khare, ranked by the BestCreators cross-platform score. The top 7 below are updated weekly using audience reach, engagement and 30-day growth.

7
Creators ranked
5.6M
Avg followers
30
Median score
3
Countries
Biggest risers this period:Emma Chamberlain

This segment has fewer than 10 tracked creators, so it is not yet indexed (noindex) until more data lands.

  1. 1
    Emma Chamberlain
    Emma Chamberlain
    LifestyleYouTube
    63Rising
  2. 2
    Safiya Nygaard
    Safiya Nygaard
    LifestyleYouTube
    61Rising
  3. 3
    Michelle Khare
    Michelle Khare
    LifestyleYouTube
    35Emerging
  4. 4
    Pick Up Limes
    Pick Up Limes
    LifestyleYouTube
    30Emerging
  5. 5
    Zoella
    Zoella
    LifestyleYouTube
    27Emerging
  6. 6
    Matt D'Avella
    Matt D'Avella
    LifestyleYouTube
    21Emerging
  7. 7
    Lavendaire
    Lavendaire
    LifestyleYouTube
    7Emerging

These 7 creators average 5.6M followers with a median BestCreators Score of 30. The fastest riser this weekly window is Emma Chamberlain. Rankings are recomputed continuously from public platform data; see our methodology.

Data & methodology

“Rankings are recomputed continuously from public-platform data using the BestCreators cross-platform score — a deterministic 0–100 percentile measure, not an estimate.”

The top 7 youtube lifestyle creators average 5.6M followers with a median BestCreators Score of 30; Emma Chamberlain leads at #1.

Sourced from the YouTube Data API v3, captured June 2026. All figures are public-platform metrics shown with their capture date; the BestCreators Score is computed by a deterministic, versioned algorithm (v1) that percentile-normalizes audience, engagement and reach. See the full methodology.