How the BestCreators Score works
The BestCreators Score is a proprietary 0–100 measure that makes creators comparable across platforms with very different units. It is computed by percentile-normalizing each creator within their platform cohort across three pillars, then rolling the per-platform sub-scores into one cross-platform number.
The three pillars
- Audience (50%) — followers/subscribers, log-transformed so mega-accounts don't crush the field.
- Engagement (30%) — platform-appropriate (e.g. average views per video on YouTube).
- Reach (20%) — lifetime views/plays, log-transformed.
Each pillar becomes a percentile within the cohort; the weighted blend is the platform sub-score. The unified score is the platform-weighted mean of a creator's verified accounts.
Tiers
Freshness, provisional scores & fraud
- Freshness: recent data is weighted more heavily on weekly/monthly boards; every page shows its last-updated date. We never claim real-time figures.
- Provisional: creators in cohorts smaller than 30 are shrunk toward the median and flagged until enough data accrues.
- Fraud signals: impossible growth and audience/engagement divergence (a bought-follower signature) flag and clamp scores; the most-searched creators are human-verified.
Data sources
Tier-1 sources are official, free APIs — starting with the YouTube Data API, with Twitch, Telegram, Spotify, Patreon and Kick adapters next. Figures are public and approximate (~80% accuracy target). We do not scrape SocialBlade or other aggregators as a primary source.