Best YouTube Beauty Creators · All-Time
As of June 2026, the best youtube beauty creators are James Charles, Yuya and Jeffree Star, ranked by the BestCreators cross-platform score. The top 11 below are updated all-time using audience reach, engagement and 30-day growth.
- 1James CharlesBeautyYouTube23MFollowers-0.3%74Rising
- 2YuyaBeautyYouTube24MFollowers0.0%71Rising
- 3Jeffree StarBeautyYouTube13MFollowers0.0%66Rising
- 4NikkieTutorialsBeautyYouTube14MFollowers+0.2%55Rising
- 5Michelle PhanBeautyYouTube9MFollowers+0.1%50Emerging
- 6Bretman RockBeautyYouTube9MFollowers0.0%48Emerging
- 7TatiBeautyYouTube8MFollowers0.0%44Emerging
- 8Patrick StarrrBeautyYouTube4.5MFollowers0.0%28Emerging
- 9HyramBeautyYouTube4.5MFollowers0.0%28Emerging
- 10Manny MuaBeautyYouTube4MFollowers0.0%23Emerging
- 11Jackie AinaBeautyYouTube3.5MFollowers0.0%18Emerging
These 11 creators average 10.6M followers with a median BestCreators Score of 48. The fastest riser this all-time window is NikkieTutorials. Rankings are recomputed continuously from public platform data; see our methodology.
Data & methodology
“Rankings are recomputed continuously from public-platform data using the BestCreators cross-platform score — a deterministic 0–100 percentile measure, not an estimate.”
The top 11 youtube beauty creators average 10.6M followers with a median BestCreators Score of 48; James Charles leads at #1.
Sourced from the YouTube Data API v3, captured June 2026. All figures are public-platform metrics shown with their capture date; the BestCreators Score is computed by a deterministic, versioned algorithm (v1) that percentile-normalizes audience, engagement and reach. See the full methodology.