Updated June 2026
The Top Lifestyle Creators in 2026
As of June 2026, the top youtube lifestyle creators are Emma Chamberlain, Safiya Nygaard and Michelle Khare, ranked by the BestCreators cross-platform score — a 0–100 measure of audience, engagement and growth. Here is the live top 7.
- 1Emma ChamberlainLifestyleYouTube12MFollowers+0.4%63Rising
- 2Safiya NygaardLifestyleYouTube9MFollowers0.0%61Rising
- 3Michelle KhareLifestyleYouTube4MFollowers0.0%35Emerging
- 4Pick Up LimesLifestyleYouTube4.5MFollowers0.0%30Emerging
- 5ZoellaLifestyleYouTube4MFollowers0.0%27Emerging
- 6Matt D'AvellaLifestyleYouTube3.5MFollowers0.0%21Emerging
- 7LavendaireLifestyleYouTube2MFollowers0.0%7Emerging
Who they are
Emma Chamberlain holds a BestCreators Score of 63 (rising tier) with 12M subscribers, ranking first among lifestyle creators.
Safiya Nygaard holds a BestCreators Score of 61 (rising tier) with 9M subscribers, ranking #2 among lifestyle creators.
Michelle Khare holds a BestCreators Score of 35 (base tier) with 4M subscribers, ranking #3 among lifestyle creators.
Pick Up Limes holds a BestCreators Score of 30 (base tier) with 4.5M subscribers, ranking #4 among lifestyle creators.
Zoella holds a BestCreators Score of 27 (base tier) with 4M subscribers, ranking #5 among lifestyle creators.
See the full, continuously-updated ranking with all creators, filters and history.
View the full Best YouTube Lifestyle Creators →Rankings update continuously from public platform data via the BestCreators methodology. Figures are approximate and current as of June 2026.