Updated June 2026
The Top Beauty Creators in 2026
As of June 2026, the top youtube beauty creators are James Charles, Yuya and Jeffree Star, ranked by the BestCreators cross-platform score — a 0–100 measure of audience, engagement and growth. Here is the live top 10.
- 1James CharlesBeautyYouTube23MFollowers-0.3%74Rising
- 2YuyaBeautyYouTube24MFollowers0.0%71Rising
- 3Jeffree StarBeautyYouTube13MFollowers0.0%66Rising
- 4NikkieTutorialsBeautyYouTube14MFollowers+0.2%55Rising
- 5Michelle PhanBeautyYouTube9MFollowers+0.1%50Emerging
- 6Bretman RockBeautyYouTube9MFollowers0.0%48Emerging
- 7TatiBeautyYouTube8MFollowers0.0%44Emerging
- 8Patrick StarrrBeautyYouTube4.5MFollowers0.0%28Emerging
- 9HyramBeautyYouTube4.5MFollowers0.0%28Emerging
- 10Manny MuaBeautyYouTube4MFollowers0.0%23Emerging
Who they are
James Charles holds a BestCreators Score of 74 (rising tier) with 23M subscribers, ranking first among beauty creators.
Yuya holds a BestCreators Score of 71 (rising tier) with 24M subscribers, ranking #2 among beauty creators.
Jeffree Star holds a BestCreators Score of 66 (rising tier) with 13M subscribers, ranking #3 among beauty creators.
NikkieTutorials holds a BestCreators Score of 55 (rising tier) with 14M subscribers, ranking #4 among beauty creators.
Michelle Phan holds a BestCreators Score of 50 (base tier) with 9M subscribers, ranking #5 among beauty creators.
See the full, continuously-updated ranking with all creators, filters and history.
View the full Best YouTube Beauty Creators →Rankings update continuously from public platform data via the BestCreators methodology. Figures are approximate and current as of June 2026.