Updated June 2026
The Top Beauty Creators in 2026
As of June 2026, the top youtube beauty creators are James Charles, Yuya and Jeffree Star, ranked by the BestCreators cross-platform score — a 0–100 measure of audience, engagement and growth. Here is the live top 10.
- 1James CharlesBeautyYouTube23.8MFollowers94Established
- 2YuyaBeautyYouTube24.5MFollowers93Established
- 3Jeffree StarBeautyYouTube15.6MFollowers92Established
- 4Michelle PhanBeautyYouTube8.5MFollowers88Established
- 5Bretman RockBeautyYouTube8.8MFollowers86Established
- 6TatiBeautyYouTube7.9MFollowers85Established
- 7Manny MuaBeautyYouTube4.8MFollowers82Rising
- 8HyramBeautyYouTube4.4MFollowers82Rising
- 9Patrick StarrrBeautyYouTube4.8MFollowers80Rising
- 10Jackie AinaBeautyYouTube3.4MFollowers79Rising
Who they are
James Charles holds a BestCreators Score of 94 (established tier) with 23.8M subscribers, ranking first among beauty creators.
Yuya holds a BestCreators Score of 93 (established tier) with 24.5M subscribers, ranking #2 among beauty creators.
Jeffree Star holds a BestCreators Score of 92 (established tier) with 15.6M subscribers, ranking #3 among beauty creators.
Michelle Phan holds a BestCreators Score of 88 (established tier) with 8.5M subscribers, ranking #4 among beauty creators.
Bretman Rock holds a BestCreators Score of 86 (established tier) with 8.8M subscribers, ranking #5 among beauty creators.
See the full, continuously-updated ranking with all creators, filters and history.
View the full Best YouTube Beauty Creators →Rankings update continuously from public platform data via the BestCreators methodology. Figures are approximate and current as of June 2026.